The Smoking Words: How Text Analytics Solves the Case

Use text analytics to surface the “smoking words”—classify themes, detect intent, and turn language signals into better messaging and decisions.

Learnings on Team Leadership from 40 Years of Metallica

Leadership lessons from 40 years of Metallica—clear roles, creative tension, deliberate practice, and a fan-first focus teams can apply.

Best Methods to Forecast Marketing Outcomes: How Marketers Predict Market Demand and Optimize Total Market Impact

Hands-on guide to marketing forecasting—when to use time series vs causal models, how to pick leading indicators, and how to turn predictions into budget choices.

Effective Problem-Solving Skills with the Movie Cube: A Data-Driven Guide to Analytics, Root Cause Thinking, and the 5 Whys

Use the film CUBE to sharpen problem-solving: apply 5 Whys, map causal chains, test constraints, find the true root cause, and turn fixes into impact.

Mastering Marketing Data Analytics: Embark on the Ultimate Adventure (2025 Guide)

Explore, Discover, Conquer: Your Compass on the Marketing Map.

34 Must-Know Medium Publications for Tech, Data & AI Writers (Updated January 2025)

Find where to pitch and grow your reach—34 curated Medium publications in tech, data & AI with topics, follower counts, submission links, and editor notes.

Data Analytics Methods for Marketing

A practical tour of marketing analytics methods—descriptive, diagnostic, predictive, and prescriptive—plus segmentation, testing, attribution, and forecasting.

Statistics and Experimental Design: You’re Writing Your Hypothesis All Wrong

Design tests that actually move the needle—clear hypotheses, solid randomization, right sample sizes, and analysis that avoids false wins.

Advanced Data Storytelling: From Information to Inspiration (Data Storytelling Volume V)

A Guide to Creating Meaningful Data Narratives

Beyond Data Visualization: Crafting Cohesive Data Narratives (Data Storytelling Volume IV)

Unveiling the Unique Impact of Storytelling and Data Visualization in Effective Data Communication

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Data Storytelling for Oral Presentations: Making Data the Star of the Show | Volume III

Learn how to enhance your oral presentations with data storytelling techniques. This guide explores the power of data in impactful communica

data-storytelling

7 Effective Data Storytelling Techniques for Business Success: Mastering Written Reports

Seven practical tips to turn data into clear, memorable reports—use structure, headline-first writing, smart visuals, and phrasing that drives decisions.

data-storytelling

How to Master Data Storytelling and Transform Communication

Turn numbers into narratives your team remembers. Learn a repeatable structure, choose visuals that clarify, and deliver with confidence so data actually drives decisions.